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How to Create a Successful Fundraising Campaign

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Managing Fundraisers and Donors on your Crowdfunding Platform

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Maintaining a Crowdfunding Website

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Crowdfunding in Nigeria

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Maintaining a Crowdfunding Website


There are a lot of crowdfunding websites without a proper guide on how to use and how they are maintained. However, there are some vital keynotes to take into consideration if you must manage and maintain your crowdfunding website effectively.

  • Customize and brand your crowdfunding website
    A customized brand or page Is clear and distinct, looks professional and secure and they are unique. By branding your page you can gain trust from fundraisers and donors and encourage your supporters to give more.
  • Make it easy to create and manage content 
    It is a detailed description that propels your fundraisers, donors, and network of supporters to reach out to you. Telling donors why you need their support is one of the amazing and unique ways to help sustain and maintain your crowdfunding website this is because it increases visibility on online searches, eliminate discouragement from your donors.
  • Attaching Images and visuals to the fundraiser's page should be simple and necessary
    It is very good practice to set up your fundraising page with visuals this is because they keep your donors engage, they show donors how their money will be used, they help illustrate your cause. If you must reach your original target At least a video with a host of visuals are necessary the video must accomplish two things
    1. Show donors example of what their donation will go towards
    2. Demonstrate your dedication to your cause, project, or event. Visuals can set your campaign apart from the rest
  • Provide easy and clear sharing tools 
    The best way for fundraisers to succeed with their crowdfunding campaign is by constantly sharing their page and asking donors to support their cause. Staying in their donor's mind will help you stand out and create a good impression. When sharing your page on social media, always make sure to include an image and a link to your page.
  • Offer incentives of giving levels 
    When there is a reward for carrying out a particular task on your platform, there is bound to be part and a will to fulfill the goal. Incentives are items/experiences given to donors depending on their donation size. Donors will feel more motivated to give and less guilty about receiving an item if it reflects the cause they are supporting.
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